Based in Lyon, we run in-person workshops across the Auvergne-Rhône-Alpes region, as well as online. We can also travel to Paris.
Social media workshop for SMEs: turn Instagram, TikTok or LinkedIn into a customer acquisition channel
Social media workshop for SMEs, in person in Lyon and Auvergne-Rhône-Alpes or online (duration: 2 hours)
How can you use social media to generate leads and customers?
Many businesses use Instagram, TikTok or LinkedIn as a simple storefront. Yet a social network can become a real customer acquisition channel when it is part of a clear strategy. In this workshop, we show how to move beyond visibility alone and build a method that generates qualified leads and sales opportunities. Participants leave with a summary sheet to apply the method to their own business.
This workshop is led by a consultant from Hors du Commun.
🕰️ 2 hours
🏫 In person or online
🧑🏼🎓 6 participants minimum
No date is currently scheduled. You can request a new date by entering your email:
You will receive the registration link by email 🫡
The method for winning customers through social media
Getting leads from social media is not a myth.
You hear a lot of vague advice about Instagram, TikTok or LinkedIn: posting times, miracle hashtags, ready-made recipes...
In reality, there is no secret. To get results, you need a simple, consistent method tailored to your business. That is the method we share during the workshop.
Social media & customer acquisition workshop agenda
Part 1: Make a social network part of your growth strategy
Part 2: Build a content strategy that generates leads
Part 3: Use a practical worksheet during and after the workshop
Every step has been simplified so it is easy to understand and apply, whether you are already active on social media or just getting organized.
Workshop goal: By the end of the workshop, you will know how to use Instagram, TikTok or LinkedIn as a sales acquisition channel, not just a storefront.
Who should attend? Owners of small businesses and SMEs, communications managers, marketing managers and freelancers who want to turn their social media presence into a customer acquisition tool.
Prerequisites: Some prior experience with social media is recommended to get the most out of the workshop.
Our training “turn social media into a customer acquisition tool” offers a concrete roadmap for using Instagram, TikTok or LinkedIn to drive sales growth. The goal is not just to improve visibility, but to build a strategy that generates qualified leads and supports business growth.
The guide explores how to make a social network part of your company's growth plan. It focuses on understanding what your audience expects, choosing the right content formats and building interactions that drive engagement, then conversion. The idea is to turn an audience into real sales opportunities.
This training helps you understand what users expect on social media and produce more relevant content for your target audience. The key is to design content that grabs attention, creates engagement and opens the door to a sales conversation.
The method presented in the workshop also helps you identify the content that resonates best with each customer segment. It shows how to turn interactions into concrete engagement, then into sales opportunities, with a simple logic: attract, engage, convert and track results.
🔗 Go further: Creating content that truly interests your audience takes good organization. To avoid writer's block, discover the 3-step IRM method for creating impactful content over the long term.
This workshop is especially useful for businesses that want to professionalize their customer acquisition on social media, with practical advice and examples you can apply right away.
🔗 Go further: Attending an event soon? It is the perfect opportunity to put these strategies into practice! Download our free 14 social media content ideas for trade shows.