Odoo B2C eCommerce: build an online store connected to your back office
A high-performing B2C eCommerce site is more than a nice-looking catalog. It has to drive traffic, convert visitors, follow up on abandoned carts, sync inventory, automate shipping and track your sales in real time. With Odoo, we connect your online store to your CRM, your logistics, your accounting and your marketing tools.
Using Google Analytics to manage your Odoo store
You can't run an eCommerce site on gut feeling. To grow your revenue, you need to understand exactly how your visitors browse and where they drop off.
We connect your Odoo store to Google Analytics 4 to track traffic sources, the most viewed product pages, the cart steps where shoppers leave, and actual conversions. Our role is also to help you read this data so you can improve your sales funnel, your catalog and your return on investment.
Odoo eCommerce tracking
Measuring traffic, carts, conversions and revenue.
eCommerce with Odoo
Find out how to optimize your online store and boost your sales with our complete guide.
eCommerce with Odoo
Find out how to optimize your online store and boost your sales with our complete guide.
eCommerce SEO
Catalog structure, SEO tags and visibility on Google.
eCommerce SEO: improve the visibility of your Odoo online store
SEO is one of the most cost-effective levers for a B2C eCommerce site. But your store still needs to be properly structured for Google.
We work on your catalog structure, categories, product pages, title tags, meta descriptions, URLs and internal linking. We also optimize how your product pages look when shared on Facebook, Instagram or LinkedIn, so your catalog reaches more people.
🔗 Go further: Good SEO also depends on the quality of the written content on your site. Learn how to structure your blog posts and product pages with the 3-step IRM method for creating content that makes an impact.
Google Ads and conversion tracking in Odoo
Investing in Google Ads without reliable sales tracking means buying traffic without knowing what it actually brings in.
We configure your Odoo store to send conversion events to Google Ads correctly. When someone clicks on an ad and then places an order, the revenue flows back to your campaigns. You can then optimize your bids, identify your profitable products and lower your customer acquisition cost.
Sales tracking
Reliable measurement of your return on ad spend.
eCommerce compliance
Cookies, consent, privacy policy and Terms and Conditions of Sale.
GDPR, cookies and legal safeguards for your Odoo website
In B2C eCommerce, trust has a direct impact on conversion. A site that is vague about how it uses data or about its terms of sale undermines your sales.
We build in the essentials of your compliance: cookie banner, newsletter consent, links to your privacy policy, acceptance of your Terms and Conditions of Sale, and form configuration. The goal is to make your store more credible to customers and more robust from a legal standpoint.
Odoo Email Marketing: abandoned cart follow-ups and customer loyalty
In eCommerce, profitability doesn't come from the first purchase alone. It also depends on your ability to bring customers back and recover lost sales.
With the Odoo Email Marketing app, we set up abandoned cart follow-up sequences, targeted promotional campaigns and newsletters linked to your order history. Your customer database stays in sync with your store, with no manual exports and no disconnected tools.
Marketing automation
Follow-ups, newsletters and campaigns based on actual sales.
Odoo eCommerce logistics
Shipping, carriers, delivery orders and customer tracking.
eCommerce logistics: shipping, delivery and customer tracking with Odoo
A store that sells well but ships poorly ends up losing its customers. In B2C, smooth logistics matter as much as acquisition.
We automate the creation of delivery orders, order picking and the integration of carriers such as Chronopost, Chronofresh, Colissimo or Mondial Relay. Shipping costs can be calculated in the cart, labels printed from Odoo, and tracking numbers sent to the customer automatically.
🔗 Go further: A high volume of B2C orders calls for a flawless organization in your warehouse. From barcode scanners to wave picking, explore how our Odoo inventory management software can help you handle the workload.
Managing products, variants and your eCommerce catalog in Odoo
A B2C eCommerce site needs a clear catalog, reliable variants and a team that can handle day-to-day updates on its own.
We configure your products, categories, variants, price impacts, stock per variant and the related images. Whether you sell apparel, accessories or customizable products, we structure your catalog so it stays easy to manage and consistent for your customers.
We also train your teams on creating products, handling returns, tracking sales and the best practices that keep a store clean, high-performing and ready to grow.
Team training
Self-sufficiency on the catalog, orders and day-to-day management.
Odoo B2C eCommerce FAQ
Grow your sales with Odoo eCommerce
Bring your website and your inventory management together. Request your strategic assessment, 100% free, to scale your online store.
By phone or video call, at a time that suits you.
Hors du Commun • Odoo integrator in Lyon
B2C eCommerce • eCommerce SEO • Google Ads • Email marketing • Odoo logistics