Odoo B2B eCommerce: build a private customer portal connected to your ERP
Looking for a B2B eCommerce solution with Odoo to sell online to your business customers without exposing your prices to the general public? With Odoo, we build secure, invitation-only purchasing platforms linked to your negotiated prices, your inventory and your sales management.
Who is an Odoo B2B eCommerce portal for?
An Odoo B2B eCommerce site is not just an online store. It is an ordering tool for your repeat business customers.
Industrial suppliers
Example: spare parts distributor. Its B2B customers know their part numbers, check available stock, see their negotiated price and order directly, without going through the sales administration team.
Healthcare, technical and regulated professions
Example: manufacturer supplying opticians or a specialist network. Access to the catalog and to purchasing is reserved for approved professionals, after checking their SIRET number (French company registration number), VAT number or reseller status.
Wholesalers, buying groups and franchises
Example: buying group for professionals. Each customer account sees its past orders, invoices and discounts, and can quickly reorder its usual items.
E-commerce with Odoo
Learn how to optimize your online store and boost your sales with our complete guide.
E-commerce with Odoo
Learn how to optimize your online store and boost your sales with our complete guide.
Why a regular B2C store is not enough for B2B
Selling online in B2B means controlling access, prices, terms of sale and account approval.
Protecting your trade prices
In B2B, your prices are often negotiated per customer, per category or by volume. A public store exposes your prices to your competitors and muddies your sales strategy.
Customer account approval
Letting anyone create an account degrades your CRM data. In B2B eCommerce, you often need to check the SIRET number, the EU VAT number or the business status before granting access.
Restricted sales
In some industries, not every product should be visible or orderable by every customer. B2B selling calls for finer rules on access, catalog and cart.
What Odoo already does for a B2B portal
Odoo eCommerce can already lock access to the store, manage pricelists and turn your website into a private portal for professionals.
🔗 Learn more: One of the big advantages of an e-commerce portal unified with the ERP is that the online order directly generates the invoice in your database and makes reconciliation easier when the payment comes in. To understand these financial mechanisms, check out our page on Odoo Accounting expertise.
Private portal
We can configure Odoo so that only logged-in users see the catalog, the prices or the purchasing features. Public visitors are redirected to the login page.
Invitation-only access
Open sign-up can be turned off. Your teams approve each business customer in Odoo, then grant access with the right permissions and the right terms of sale.
B2B pricelists
This is the heart of B2B eCommerce with Odoo. Each logged-in customer sees their own price grid, discounts, negotiated terms and volume pricing, without exposing this data to the general public.
Build a tailored Odoo B2B portal, or take over an existing one
At Hors du Commun, we always start with your business rules: who can buy, which prices should be visible, which products should be filtered, and how to connect the store to your ERP.
How we scope the project
Option 1: building an Odoo B2B store. We structure your categories, products, access rules, pricelists and customer portal, and the links with your CRM, quotes and orders.
Option 2: redesigning or taking over an existing store. Already have an Odoo eCommerce site, or an old store to migrate? We audit the data, fix broken flows and restore a clean, maintainable setup.
When do you need a custom module?
As soon as you need finer catalog filtering, customer behavior by segment or specific business logic, we can develop a custom Odoo module. The goal is to stay clean, maintainable and consistent with standard Odoo.
🔗 Adding custom behavior to your e-commerce site should never compromise Odoo's core for your future version upgrades. Discover our approach to Odoo custom development (when to adapt the ERP and when to avoid it).
Standard Odoo does not cover every B2B case
Odoo can block purchasing, hide prices or restrict portal access. But if you need to show a different catalog per customer, filter entire product families or apply very specific rules, a custom layer often becomes necessary.
Migrating from Prestashop, Magento or a legacy ERP: beware of false shortcuts
Migrating a B2B store to Odoo is never a simple copy and paste.
A successful B2B eCommerce migration depends on getting the data migration right
An old store can contain poorly structured products, inconsistent variants, useless legacy prices or unqualified customers. In Odoo, all of this also affects inventory, picking, invoicing and sometimes accounting.
Our job is to clean up the catalog, restore the right sales rules, rebuild customer access and secure the link between website, quotes, orders, logistics and ERP. This is the step that prevents roadblocks at go-live.
Odoo B2B eCommerce FAQ
Grow your sales with Odoo E-commerce
Unify your website and your inventory management. Request your strategic assessment, 100% free, to scale your online store.
By phone or video call, at a time that suits you.
Hors du Commun • Odoo integrator in Lyon
Odoo B2B eCommerce expertise • Private customer portal • Negotiated prices • ERP catalog migration