Odoo 19 vs HubSpot
HubSpot excels at marketing and contact management.
Odoo 19 goes further by bringing your entire business (sales, inventory, invoicing, website, projects) onto one single platform, for a fraction of the price.
Why choose Odoo over HubSpot?
Three concrete reasons to move to an all-in-one model instead of a siloed tool.
Zero connectors
HubSpot often stops at the closed deal. With Odoo, the signed quote becomes a sales order, which generates the delivery and the invoice in your accounting, all built in, with no costly connectors and no data loss.
Unlimited contacts
HubSpot's model penalizes your growth: the more contacts you have, the more your bill skyrockets. Odoo charges a fixed price per user, with a truly unlimited number of contacts.
Beyond a simple CRM
Your business does more than sell. Odoo runs your general accounting, your warehouses, your manufacturing bills of materials, your B2B e-commerce and your HR. It is the nerve center of the entire business.
The technical verdict
A visual comparison of out-of-the-box capabilities (no custom development, no third-party tools).
CRM and sales
Marketing automation
Web and e-commerce
Logistics and purchasing
Finance and accounting
Pricing (ROI)
1. CRM and sales
A battle of giants over sales management.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Contact management (companies and people) Everything in one place, with the full history of interactions. | ||
| Pipeline and opportunity tracking Visual sales management with an intuitive Kanban view. | ||
| Interactive online quotes Modern sales proposals that customers can view online. | Sales Hub |
|
| E-signature Instant, legally valid sign-off built into quotes. | Premium tiers |
Built-in |
| Complex pricing B2B pricelists, volume discounts, multi-currency pricing rules. | Basic |
Advanced |
| Direct link from quote to warehouse A signed quote instantly generates the warehouse picking order. | Connector required |
Unified flow |
| Online appointment booking Calendar sync so prospects can book a slot. |
2. Marketing and automation
Generate, nurture and convert leads at scale.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Email marketing and newsletters Build visual campaigns without coding. | ||
| Automation workflows Email sequences triggered by lead behavior. | The benchmark |
Highly capable |
| Lead scoring Assign points to prospects to prioritize calls. | ||
| Social media management Schedule and publish posts directly from the platform. | ||
| SMS marketing Send personalized SMS campaigns. |
🔗 Go further: Odoo is also an excellent CMS for lead generation. To see why you should centralize your forms, campaigns and landing pages, read our page on building your website with Odoo.
3. Website and CRM sync
Manage your online presence and capture leads without losing data along the way.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Website builder (CMS) Drag-and-drop page building. | Content Hub (paid) |
Included out of the box |
| Web forms to CRM A visitor fills in a form, and an opportunity is created directly. | Very powerful |
Very powerful |
| Live chat and chatbot Chat with visitors and turn the conversation into a lead. | ||
| Secure customer portal A private space to view quotes, invoices, tickets and projects. | Limited to support |
Complete and built-in |
| B2B / B2C e-commerce Online sales with real-time stock updates. | Shopify required |
Single database |
🔗 Go further: This is HubSpot's major limitation: it was not designed for transactional sales. If you want to sell online to your business customers, dive into our guide to Odoo's B2B eCommerce portal.
4. Events and ticketing
Run trade shows, webinars or in-person training sessions.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Event pages Publish a dedicated site with schedule, speakers and venue. | External add-on |
|
| Online ticket sales Ticket tiers (early bird, VIP) and secure payment. | Eventbrite required |
Built-in |
| Badge scanning (mobile app) Check attendees in on the day with a smartphone. | ||
| ROI tracking Direct link between the attendees who showed up and future sales in the CRM. | If synced |
Automatic |
5. Logistics, inventory and purchasing
Where the CRM stops, the ERP takes over to handle physical delivery.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Purchasing and supplier management Requests for quotation, purchase orders, goods receipt. | Not available |
Fully built-in |
| Multi-warehouse management Know an item's exact availability before you sell it. | ||
| Traceability (lots, serial numbers) Full upstream and downstream tracking for quality. | ||
| Replenishment rules Generate purchase orders from min/max reorder thresholds. | ||
| Manufacturing management (MRP) Manufacturing orders, bills of materials, machine tracking. |
6. Finance, invoicing and accounting
Making money is good. Booking it automatically is better.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Compliant invoicing Customer invoices that comply with the law (e-invoicing). | Limited/US-centric |
Certified for France |
| Subscriptions and recurring revenue Contract management and automatic direct debits. | Via Stripe |
Dedicated app |
| General accounting Journals, balance sheet, income statement, multiple analytic plans. | Connector required |
Robust accounting |
| Bank synchronization Bank feeds to reconcile invoices automatically. | ||
| Expense management Approval and reimbursement of employee expenses. |
7. Customer service and projects
Handle incoming requests and plan knowledge work.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Helpdesk and ticketing Centralize customer requests (auto-assignment). | Very solid |
Very solid |
| Project management Plan internal tasks after a sale. | Basic |
Kanban/Gantt views |
| Timesheets Log the hours employees work. | ||
| Time-based invoicing Generate the invoice automatically from logged hours. |
8. Artificial intelligence AI
The battle for automated productivity.
| Feature | HubSpot | Odoo 19 |
|---|---|---|
| Content generation (emails, pages) Use AI to write and rephrase. | ||
| Call recording and summaries Automatic transcription of video calls and detection of action items. | ||
| OCR on invoices and receipts Automated reading and booking of supplier PDFs. | 99% success rate |
|
| Automated reconciliation AI matches each bank statement line to the right accounting entry. |
9. Business model and pricing
Understand how the bill evolves as your business grows.
| Billing item | HubSpot | Odoo 19 |
|---|---|---|
| Pricing by “Hubs” (silos) Pay separately for sales, marketing, CMS... | Yes |
Everything included |
| Billing by contact volume The price goes up in tiers, even if those contacts never buy anything. | Penalizes growth |
Unlimited contacts |
| Price per user Cost of platform access for one team member. | Expensive premium seats |
Single rate |
| Access to the code (open source) Ability to modify the core software for a business need. | Closed SaaS |
Open |
10. Estimated cost comparison
Scenario: an SME with 15 users and a database of 20,000 marketing contacts. The company needs a CRM, newsletters, a website, online quotes and invoicing.
| Annual expense item (licenses) | HubSpot (Pro Suite) | Odoo 19 (Enterprise) |
|---|---|---|
| User access (15 people) HubSpot: a mix of core seats and Sales Pro seats. | approx. €12,000/year | |
| Contact-based fees (20,000 contacts) HubSpot charges additional tiers for marketing contacts. | approx. €6,500/year | |
| Website fees (CMS) HubSpot Content Hub Pro. | approx. €4,500/year | |
| Odoo fees (single all-inclusive rate) 15 users x standard rate. Everything is unlimited. | - | approx. €5,400/year |
| Total license cost (annual estimate) Excluding implementation fees. Indicative public prices. | ~ €23,000/year | ~ €5,400/year |
HubSpot is a great tool for pure marketing, but its business model was built to charge for hypergrowth: every new contact and every new business need triggers punishing pricing. Odoo was built to streamline SME costs: a fair price per employee, giving each one access to the entire business (CRM, Inventory, Accounting, Website), with no hidden limits.
Your questions, our answers
Straight answers to the questions business owners ask when choosing between HubSpot and Odoo.
However, an SME needs more than marketing. Odoo covers the vast majority of your marketing needs (email marketing, social media, automation) while offering what HubSpot does not: running your actual operations (inventory, shipping, human resources and accounting).
Getting two complex systems to talk to each other through connectors creates fragility and heavy maintenance costs. It is almost always more cost-effective to consolidate everything in Odoo and work from a single database.
HubSpot lets you export your companies, contacts and deals cleanly. We take these files, clean them up if needed, and bulk-import them into Odoo to ensure a seamless transition for your sales team.
If you are a pure web agency, HubSpot is great. But if you sell physical products (inventory/purchasing), manage complex projects or want to automate your accounting, Odoo is the only rational answer.
Let's talk about your Odoo project
Implementation, optimization or just advice: ask for a free initial strategic assessment to review your needs and processes.
By phone or video call, at a time that suits you.
Subscribe through a partner rather than directly
Hors du Commun, an Odoo integrator in Lyon, is an official Odoo partner. Going through us costs you no more, and gives you three things a direct subscription does not.
A 60-day trial instead of 15
We extend your trial database ourselves, so you can test the software over a real monthly cycle, month-end close included, instead of skimming through a demo.
3 to 10% off the license
On average, depending on your commitment. We know what to negotiate, and with whom at Odoo.
A free seat for your accountant
We work with accounting firms that are Odoo partners, or negotiate access for your current firm.
Hors du Commun partner link.